If you have an online business and your primary goal is selling products then visitors who come from your marketing and advertising campaigns who do not make a purchase can mean the difference between profit and loss. It goes without saying that the most valuable users on the Internet to any company are the past visitors to their website. These are segments of users online have come to your website, viewed your offering, and have done 1 of 4 things:

1. Purchased your product,
2. Registered their information with you to allow you to follow-up at a future date,
3. Put items into a shopping cart but didn’t complete the transaction,
4. Or just simply vanished without a trace.

Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing! When a consumer visits your website, they are telling you they are interested in purchasing what you are selling. It is only logical to continue to connect with these consumers in an affordable and non-intrusive way.

Companies spend a significant amount of their marketing budgets to drive users to their websites in the hope that they receive the desired action by the consumer. If you are trying to get visitors to go to your "here is where we close the sale" page, but see that many visitors are actually not getting there, shouldn’t you make a little room in your marketing budget (and we mean a little!) to make this happen?

Ask yourself this... Doesn’t it make sense to Retarget the 98% of consumers who visited your website but didn’t purchase?

Retargeting.com gives you the power to connect with your past website visitors in a simple and cost effective way,
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